Carlos R. Zamorano

Communication strategist, networker and entrepreneurial enabler with more than 25 years of experience at the intersection of business, media and the public sphere. His professional roots lie in business journalism and the development of digital media platforms. Early in his career, he took on leadership responsibilities in the financial and media sectors, developing a strong instinct for strategic positioning, digital trends and effective communication.

As the founder of ZAMCOM Kommunikation & Consulting and Purple Lemon Tree, a consultancy specialising in integrated communications, brand development and content creation, he stands for a holistic, impact-driven approach to communications. As a member of RTLZWEI’s executive management team, he was also responsible for integrated communications and brand strategies, bringing communications, marketing, media policy and public affairs together under one roof.

His focus is on the strategic positioning of companies and issues within the political and societal landscape, as well as public crisis communications – both nationally and internationally.