Strategic
We plan ahead with a clear focus on results.
We combine strategic thinking and our political experience in governments and parliament with powerful communication. Whether legislative processes, approval and funding procedures, regulation, or support in the political, societal and media landscape – we know the right channels and the right doors to open.
Public Affairs Means
Strategically and effectively representing your interests in economic and political decision-making processes.
We build connections between businesses, politics, public administration, associations, NGOs and the wider public – and ensure that your issues receive the attention they deserve.
Political dynamics, new regulations and societal change create opportunities while also bringing new risks. Those who are informed at an early stage and have access to the right contacts can actively shape developments rather than simply react to them. Public affairs provides the bridge between your business or personal objectives and political realities.
Connected
We know the relevant decision-makers.
Agile
We respond flexibly to political, economic and societal developments.
Transparent
Clear processes, measurable results and proactive communication.
Services
Our Public Affairs Services
We help you identify political and economic developments at an early stage, seize opportunities and position your interests effectively.
Political Monitoring & Analysis
Continuous monitoring of political, regulatory and societal developments; analysis of issues and stakeholders at national, European and international level; early-warning systems for opportunities and risks.
Strategic Public Affairs Consulting
Development of tailored public affairs strategies; formulation of concise key messages; political and economic scenario and risk analysis.
Stakeholder Engagement & Network Building
Identification of relevant political decision-makers and opinion leaders; development and maintenance of strong relationships with stakeholders in politics, business, public administration, associations and NGOs; organisation of background discussions, roundtables and delegation visits with the aim of advancing your economic interests.
Lobbying, Advocacy & Funding Support
Direct dialogue with political decision-makers; support throughout legislative and approval procedures; preparation of position papers, statements and legislative proposals; analysis of current funding opportunities at federal, state and municipal level.
Media & Public Relations
Media relations with a political or economic focus, including press releases, interviews and guest articles; politically focused social media campaigns; crisis communications and reputation management.
Campaign & Project Management
Planning and implementation of integrated public affairs campaigns; development and facilitation of citizen dialogues and participation formats; coordination of complex stakeholder processes.
International & EU Public Affairs
We are active in Berlin and Brussels, providing political support for market entry into regulated markets, advising on political standards and regulations, and facilitating contacts with the European Commission and key decision-makers within European Union institutions.
Real Estate Management
Support for real estate acquisitions and sales under a licensed brokerage framework; project development through to approval readiness; infrastructure assessments across all areas of the construction industry; support for specialised properties ranging from data centres and healthcare facilities to infrastructure designed to protect the population in times of crisis, such as bunker facilities.
Sectors
Who We Support
From companies operating in regulated industries such as energy, healthcare, mobility, finance and digitalisation to SMEs and NGOs – our work spans stakeholders from a wide range of sectors.
Companies in Regulated Industries
SMEs & Family-Owned Businesses
Associations & Foundations
NGOs & International Organisations
Media & Digital Companies
Gesellschafter & Beirat
Shareholders
Prof. Dr. Rolf Bietmann
As a lawyer specialising in employment law and a business mediator, he has also served as Mayor of Cologne, as a Member of the German Bundestag and, since 1995, as Professor of Business and Employment Law. He therefore brings an exceptional combination of political, academic and business expertise. He is a member of the German Eastern Business Association. Read more
Dr. Hans-Peter Friedrich, Former Federal Minister
With more than three decades of experience in federal politics, his political expertise and network span national and international economic policy, European affairs and foreign policy. His international focus is on Asia, particularly China. Read more
Herbert Kaupert
A specialist lawyer in employment law with years of advisory experience, board member of various civil society organisations and an experienced partner at the intersection of business interests and public administration. A highly connected professional with excellent contacts in politics and business, he has served for many years as an elected representative in Bonn's municipal parliament and as a member of various municipal supervisory boards. Read more
Dr. Axel Woeller
Lawyer specialising in employment, commercial and administrative law, with many years of experience in public administration and the political sphere as well as extensive expertise in public affairs. He has worked for many years in the offices of prominent Members of the German Bundestag, focusing on security policy and the defence industry, funding procedures and public funding. His international focus includes the US and South Africa. Read more
Carlos R. Zamorano
Communications strategist and entrepreneur with more than 25 years of experience at the intersection of business, media and the public sphere. Founder of ZAMCOM Kommunikation & Consulting and Purple Lemon Tree. Former member of the RTLZWEI Executive Management team, responsible for communications, marketing and public affairs. His areas of expertise include strategic positioning and public crisis communications. Read more
Günther Schartz, Former District Administrator
Lawyer, former district administrator and mayor, and expert in administrative law and approval procedures. Managing Director of the Association of Municipal RWE Shareholders and former Chairman of the Rhineland-Palatinate Association of Districts. He also served for five years on RWE's Supervisory Board and brings extensive expertise and networks across public authorities, municipalities and the energy sector. Read more
Advisory Board
Dr. Hans-Peter Friedrich, Former Federal Minister
With more than three decades of experience in federal politics, his political expertise and network span national and international economic policy, European affairs and foreign policy. His international focus is on Asia, particularly China. Read more
Dr. Gerd Landsberg
Former Chief Executive of the German Association of Towns and Municipalities and Chairman of the Advisory Board of Deutsche Telekom AG. Read more
Friedhelm Ost, Former State Secretary
Long-standing Chairman of the Economic Affairs Committee of the German Bundestag. Read more
Wolfgang Schwade, Former Chairman of the Management Board
Qualified lawyer with decades of experience in public administration, business and insurance. Following senior roles at the German Association of Towns and Municipalities and as city director and mayor, he chaired GVV Kommunalversicherung from 2005 to 2025.
As a member of the B-Connect Global Advisory Board, he contributes expertise in regulation and strategy and an extensive network across politics, public administration and business. Read more
Partner Companies
A Strong Network Through Strategic Partnerships
In addition to our partner companies, we draw on an extensive national and international partner network. This gives us access to specialized expertise across a wide range of industries and disciplines, enabling us to support our clients comprehensively, even on complex matters. Our carefully selected partners complement our range of services and allow us to provide tailored, practical solutions – both nationally and internationally.
At the municipal level, our partnership with RBS InfraKom provides us with an extensive and well-established network.
RBS InfraKom his committed to supporting cities, municipalities and districts in fulfilling key public-service responsibilities. RBS InfraKom brings together municipalities, private investors and businesses across all areas of municipal activity, including housing policy, economic development, the energy sector, transport and infrastructure policy, with a particular focus on school construction.
B-Connect Global GmbH and RBS InfraKom GmbH have access to a unique network of partners spanning all key areas of political and public life.
In communications and social media, we work closely with our partner Purple Lemon Tree.
Purple Lemon Tree is a creative communications agency specialising in strategic PR and modern social media communications. The agency helps companies and public figures position their messages clearly, build reach strategically and communicate effectively. In addition, Purple Lemon Tree brings extensive expertise in strategic marketing and the implementation of brand partnerships.
Together, B-Connect Global GmbH and Purple Lemon Tree stand for effective communications, clear positioning and the successful implementation of modern communications strategies.
For legal, tax and business matters, we cooperate with our partner Bietmann.
Bietmann is an interdisciplinary professional services firm in which lawyers, tax advisers and auditors work closely together. The firm supports companies, entrepreneurs and public institutions on legal, tax and business matters, providing integrated advice from a single source.
Bietmann advises clients on business decisions, structural changes and complex legal and tax matters, among other areas. The close integration of its various disciplines enables practical solutions that make sense from both a legal and a commercial perspective.
Together, B-Connect Global GmbH and Bietmann provide comprehensive advice combining strategic, legal and commercial perspectives to support clients holistically.
We make your issues visible, understandable and impactful. In Berlin, Brussels and worldwide.
Contact us and let us develop a public affairs strategy together that delivers results.